Disrupt yourself

In business, companies reinvent themselves to stay relevant—Netflix shifted from mailing DVDs to streaming, and Amazon launched the Kindle, disrupting its own book sales. The same principle applies to individuals. If you don’t disrupt yourself, you risk stagnation. Clinging to what worked in the past can leave you unprepared for a future that’s already changing.

We naturally seek comfort in familiar routines, but what propelled you yesterday may hold you back tomorrow. Conditions evolve, and expecting them to always suit your present self is unrealistic. Embracing disruption—breaking things and rebuilding—keeps you agile, curious, and less afraid of the unfamiliar.

Self-awareness is the starting point. Ask: Am I still operating effectively, or coasting on old patterns? This might mean admitting you’ve outgrown a job, routine, or relationship. Sometimes, you must break things before they break you.

Disruption isn’t about dismissing your past achievements; it’s about recognising that growth is continuous. By deliberately making yourself “obsolete,” you create space for new capabilities. Think of it as an upgrade, removing outdated software to install something more aligned with your current goals.

Yes, disruption can be messy. But it’s also where real innovation thrives—when old certainties fall away, you can rebuild on a stronger foundation. Spotting future trends or shifts can even become a source of joy, as you proactively adapt or pivot and discover new possibilities. A disruptor’s mindset stays open to reinvention, ready to experiment and learn.

Ultimately, disrupting yourself is an act of faith in your capacity to evolve. Life isn’t static; it’s an ongoing journey of expansion. By welcoming—even enjoying—the process, you remain relevant not just to the world but also to your own unfolding potential.