Adapt faster than your competition

Malcolm Gladwell popularised the "10,000-Hour Rule" in Outliers: The Story of Success, suggesting that achieving world-class expertise requires around 10,000 hours of deliberate practice.

However, this concept has been refined over time.

Many argue that 10,000 iterations—not just 10,000 hours—are what truly accelerate mastery. This shift in thinking highlights the importance of rapid experimentation, feedback, and course correction over sheer time investment.

So how do you achieve 10,000 iterations in just 12 months?

Here are three key areas:

  1. Reduce the gap between learning and applying. Most people absorb information slowly because they hesitate to share or act on it. If you learn something in the morning and communicate it by evening, your retention and ability to apply that knowledge will improve exponentially.
  2. Engage with real questions in public. Answering questions in front of an audience forces you to sharpen your thinking, understand their challenges faster, and iterate your ideas in real-time.
  3. Seek active challenge, not just validation. The best ideas survive scrutiny. Let others critique your thoughts so you can either reinforce your position or pivot quickly. True confidence doesn’t come from stubbornness—it comes from being secure enough to adapt.

If you're serious about growth, focus on increasing iterations, not just time spent.

Speed of adaptation is a powerful advantage over your competition.